Visiting Nurse Services of Iowa (VNS)_SMPR

Public relations efforts and media placement for Venus and Early Access included radio, billboards, bus advertising, signage, print ads for Des Moines Register, Juice, Cityview, Women's Edition and Facebook, as well as Google Adwords. The Venus Family Planning Clinics saw a 33% increase in new patients following the first phase of the campaign and a year-over-year doubling of requests for long-term birth control. Results exceeded their goal by 37%.