Renewable Energy Group (REG)_BRAND

REG engaged Innova to serve as their agency of record and brand steward. Innova has managed all aspects of REG’s national and international brand development including logo design and message development; print advertising and collateral material development; and strategic marketing and public relations planning and execution. We worked closely with the REG executive team and national sales force to refine and streamline messaging and brand execution. We clearly defined brand attributes and differentiators, and continually compared and contrasted this work against the competition.