Purdue University_EM

Purdue came to Innova seeking to develop a strategic marketing plan as well as rebranding of their Fraternity and Sorority Life Community. Innova designed a new logo and established a new brand with updated color palette, fonts and graphical images to represent the Greek community. We also developed a new brand standards guide to help uphold the new brand moving forward. Pieces developed included: family guide, overview booklet and website.