Make-A-Wish Foundation's Jolly Holiday Lights_IM

Innova’s partnership with JHL focuses on increasing sponsorships, encouraging visitors to the display and strengthening the connection between JHL with Make-A-Wish®. Innova developed a storybook-like website which took visitors through the background of JHL, wish stories of children, a schedule of events and more. The interactive presentation of materials not only put a modern spin on the traditional press kit, it saved the organization money on print costs.