Innova's Season's Tweetings_DM

Displaying Innova’s technical expertise in interactive media, the 2009 holiday ecard was programmed to pull live tweets; 40-some current tweets for each word rotated on the screen as the user clicked and read them. The tweets were filtered by key holiday words and also against naughty (not nice – we checked them twice!) words. We also hand-selected tweets and loaded them as a representation of people’s holiday greetings throughout the world.