Habitat for Humanity: Hammers & Heels_SMPR

The Des Moines Habitat for Humanity Women’s Build features local projects where nearly all labor is performed by women. With limited budget, Innova initiated a fundraising campaign built primarily on viral marketing and word-of-mouth. Innova named and branded the program with logo design collateral. We created a presence on Facebook and a website with online press kits, donation information, project details, board members and contacts. We also wrote news releases and made follow-up media calls. All efforts helped the group achieve 100% funding and maximum volunteer levels.