Federal Home Loan Bank_BRAND

Innova began working with FHLB Des Moines for design and copywriting of annual reports. FHLB then asked for assistance with rebranding the Bank. We developed brand positioning statement and brand platform; built key messages for each audience; created brand standards to guide visual communication and tone of content; and facilitated brand training for employees. Innova has also developed collateral for the Bank and coordinated several events.