Strategy & PR

In order to generate excitement and build the financial backing needed to support the Special Olympics National Games, Innova designed, wrote, produced and distributed an inspirational CD to solicit individual and corporate sponsorships. Final fundraising figures reached $7 million.

For REG’s launch announcement of their plant in Illinois, Innova orchestrated visits by then Senators Barack Obama, John McCain and Hillary Clinton. We investigated venues and secured locations; wrote press releases and researched media markets for targeted release; placed turnout calls to local media and posted the story online to REG’s newly-launched website. We accompanied speakers to venues, coordinated walk-throughs and coached on talking points; coordinated technical components and equipment; secured film crew and directed coverage; handled crowd management; and distributed press kits. Media exposure included pick up by The Wall Street Journal and more than 50 national news outlets.

Public relations efforts and media placement for Venus and Early Access included radio, billboards, bus advertising, signage, print ads for Des Moines Register, Juice, Cityview, Women's Edition and Facebook, as well as Google Adwords. The Venus Family Planning Clinics saw a 33% increase in new patients following the first phase of the campaign and a year-over-year doubling of requests for long-term birth control. Results exceeded their goal by 37%.