Educational Marketing

U of I’s Office of Student Life came to Innova for rebranding and marketing of their fraternity and sorority community. The Innova team attended a two-day marketing and branding session; prepared a SWOT analysis; and developed recommendations. Innova designed the logo with an eye toward brand consistency with the University brand and wrote the tagline, “Your Legacy Begins Here.” We also developed brand guidelines for use by students, faculty, staff, directors, advisors and alumni.

Developed exclusively for formal recruitment, Innova’s Campus Director software is the smart way to simplify recruiting. The online solution allows colleges and universities to manage fees, schedule events, send invites, complete bid-matching and more – all from a single secure source. Campus Director offers everything needed to manage recruitment easily and affordably.

ZOOM is Innova’s solution for fast, affordable educational recruiting materials. Users of ZOOM simply go online, choose the materials they need, pick their theme from the variety of professionally-designed templates and send in their content. Innova does the rest. ZOOM allows universities and colleges to customize campaigns using only the pieces they need for time- and cost-effective branded materials.

KU came to Innova seeking assistance in developing a brand image for their fraternity and sorority community. Innova developed pieces for the admissions office to use in recruitment via print and multimedia. To meet KU’s request for images usable for up to five years, Innova created a unisex design that allowed the dominant color to be easily changed from year to year. We also designed images and colors to work in motion on any multimedia representation.

ZOOM is Innova’s answer for fast, affordable educational recruiting materials. Users of ZOOM simply go online, choose the materials they need, pick their theme from the variety of professionally-designed templates, and send in their content. ZOOM allows universities and colleges to customize campaigns using only the pieces they need for time- and cost-effective branded materials.

Purdue came to Innova seeking to develop a strategic marketing plan as well as rebranding of their Fraternity and Sorority Life Community. Innova designed a new logo and established a new brand with updated color palette, fonts and graphical images to represent the Greek community. We also developed a new brand standards guide to help uphold the new brand moving forward. Pieces developed included: family guide, overview booklet and website.