Brand Development

During their transition from affiliation with a large financial group to their own shop, Marrs was concerned their clients would lose trust. They sought a quick, seamless transition and a new brand to express their experience in wealth management for high-end clients. Innova developed the Marrs logo and built their brand through a distinct color palette on stationery and other collateral. A brand standards guide was developed to protect Marrs’ new brand at its onset.

Jolly Holiday Lights is a light display event which raises money for Make-A-Wish Foundation of Iowa. Innova’s partnership with JHL focuses on increasing sponsorships, encouraging visitors to the display and strengthening the connection between the event and the cause. Innova’ branding efforts include the JHL logo design. In addition, each year Innova designs, assembles and helps distribute marketing kits to solicit sponsors, and designs and produces branded apparel and merchandise sold at JHL. During Innova’s involvement, event traffic increased approximately 13% and net income by 37.5%, helping raise JHL to Iowa’s largest single-source fundraising event.

Innova began working with FHLB Des Moines for design and copywriting of annual reports. FHLB then asked for assistance with rebranding the Bank. We developed brand positioning statement and brand platform; built key messages for each audience; created brand standards to guide visual communication and tone of content; and facilitated brand training for employees. Innova has also developed collateral for the Bank and coordinated several events.

The goal was to strengthen Mass. Electric’s position in the large-scale electrical systems construction industry. We chose to let the company's work speak for itself: high-end photography illustrated their quality of work, while multiple images in print collateral and rotating Flash on the website showed their breadth of projects. Additionally, Innova developed brand guidelines; provided art direction for photography; wrote/edited corporate brochures and web content; and designed/developed the website.