People’s Trust and Savings Bank

Opportunity
Increase overall brand awareness and encourage deposit growth by generating traffic to branch locations and the company website

Key Insight
It was vital to differentiate PTSB from its competitors; The campaign theme "People First Banking" was created to leverage the bank's key strengths of service and accessibility and build public intrigue; The service standards were reinforced through a "Full Value" concept featuring branded consumer literature and a strong employee training program

Approach
Held a discovery meeting; Created a website and landing page; Issued ground-breaking press release; Developed strategy and campaign with POS materials, statement stuffers, newspaper and radio ads and brochures; Provided internal communications tools for training employees

Services used: Strategy; Web design; Public relations; Media planning/buying; Graphic design; Copywriting

Results

Web Traffic: A 31.7% increase in website visitor sessions was recorded during the campaign's duration from June 2006 – November 2006