Opportunity
Drive student enrollment at 12 schools within the Charter Schools USA network, the largest provider of charter school management services in the state of Florida serving grades K-12

Key Insight
Schools were using recruitment materials that were outdated and produced independent of each other, without a centralized theme; Streamlined materials could help prevent inconsistencies or contrasting messages; An overall brand would help facilitate future communication efforts

Approach
Created an overall brand for Charter Schools; Produced letterhead, envelopes, newsletters and brochures for each school
Services used: Graphic design; Copywriting; Creative direction

Results
Many schools experienced a surge in new applications as well as recommitments, so much so that they had to establish waiting lists and hold public lotteries to place students. The following is a sampling of the results:

• Keys Gate Charter School – Seats Available: 725; New Applications: 1,204
• Coral Springs Charter School – Seats Available: 346; New Applications: 1,101
• Bay Haven Charter Academy – Seats Available: 383; New Applications: 589
• Ryder Elementary Charter School – Seats Available: 115; New Applications: 302