12/23/2011 - 09:29
Knowledge is power! That was obvious in 2011, as it quickly became the year of the infographic. In that spirit, we've prepared a merry little infographic full of fun stats and facts from around Sigler Companies.
Get the data you need to know, such as how much egg nog we can drink, what our...
12/15/2011 - 09:20
As an Innova family member (by actual DNA, even), I’ve had a unique view of the company over the years. It's been fun watching the company grow, and every time I come back it seems something new and exciting is happening. I once again find myself here at Innova, spending the next month helping out...
12/08/2011 - 08:48
An official Red Ryder carbine-action two-hundred-shot range model air rifle. What more could a kid ask for? Especially if it’s the 1940s and your idea of a swell time is listening to Little Orphan Annie – interspersed with Ovaltine commercials – on the grand ol’ radio.
11/04/2011 - 14:56
As a copywriter, I used to be a traditionalist, scribbling everything down on pad and paper first, then filling out body copy clacking away on a keyboard later. Ever since I switched to the iPhone, however, I've seen the light...the soft, glowing light of a retina display.
10/31/2011 - 13:40
Designers and iPads are a dangerous mix. We're already easily distracted, but with an iPad by my side, one minute I'm working on a proposal — the next, I'm trying to keep the Yeti zombie from eating my brain. It really makes for a rollercoaster of a day.
10/12/2011 - 15:40
It’s October. That means it’s Breast Cancer Awareness Month. You’ve likely heard the numbers, but they're worth repeating. 1 in 8 women get invasive breast cancer at some point in life. 1.3 million people diagnosed annually. Someone dies of breast cancer every 69 seconds.
Like millions across the...
09/07/2011 - 09:03
5 ideas for stumped copywriters
Ever been stumped when trying to come up with the perfect word or phrase to finish off that pesky tagline? Have a product that needs a name and you’re fresh out of ideas with a deadline looming large? Are these the dumbest questions ever and is this possibly the most...
08/18/2011 - 08:12
Summer is all about R...
07/20/2011 - 09:32
Our friends at Signify Pink have been up to something! They're launching a new line of scrapbooking supplies and DIY patterns called "Glimpses" at the Craft & Hobby Association Tradeshow in Illinois this week.
07/13/2011 - 07:37
A copywriter’s POV on loving to learn*
Write what you know. For anyone who’s ever taken a creative writing class, this saying is sure to have popped up a time or two or ten. And it makes sense, right? But anyone who’s ever worked a stint as a copywriter knows that in this career, if you only write...
