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Social Media Phenomenon foursquare Teams with Iowa’s Sigler Companies for Online Store

AMES, Iowa, Aug. 24, 2010 – While the location-based check-in service foursquare grows in popularity nationwide, the developers zeroed in on the Midwest for creating their online store.

The New York-based foursquare team selected Central Iowa’s Sigler Companies as its preferred partner for the new foursquare Store, available at http://store.foursquare.com. foursquare itself is a trending social network which rewards people for checking into venues via mobile devices.

The store comes in response to user requests for items branded with foursquare’s characteristic fun, quirky designs, further enhancing the application’s ability to blur the borders between the virtual realm and the real world. Products are inspired by badges users “unlock” by checking in to establishments they visit, such as “Gym Rat” and “Jetsetter.”

Sigler Companies built the e-commerce website, screenprints products and handles order fulfillment. Available items include foursquare-themed T-shirts, buttons and stickers. The company intends to rotate a mix of limited edition designs on a regular basis, relying on visitor votes to help determine the next featured item.

The foursquare Store launched Aug. 8, and was a feature story in several online news sources such as Forbes and TechCrunch.

According to Sigler Companies President Beth Cross: “We offer a diverse, value-added set of services that enables us to help foursquare on several fronts – from printing the T-shirts and stickers to interactive design and development to shipping orders worldwide.

“We’re proud to represent the Midwest with this exciting partnership with foursquare. Iowa continues to be a hotspot for business development and growth, and this is proof that our state can both collaborate and compete with major players on the coasts and in major metropolitan areas.”

foursquare is currently one of the fastest growing social media services, with nearly 3 million users to date and adding 15,000-20,000 new users a day.

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About Sigler Companies

Sigler Companies is the parent company of Innova Ideas & Services, a creative services agency with offices in Des Moines and Ames, Iowa; Sigler Printing, a premier printing and production house; and Signify Apparel & Merchandise, an apparel and promotions business. Sigler Companies was founded in Ames in 1958 as Sigler Printing. In its 50-plus-year history, the company has continued to expand its capabilities, and currently offers clients across the United States a comprehensive solution of creative services, printing and branded apparel and merchandise. Sigler Companies is privately held. Additional information is available at www.siglercompanies.com.

CONTACT:
Scott Stuart
515.697.7226
scott.stuart@sigler.com
www.sigler.com

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