DES MOINES, Iowa, June 10, 2010 – Nannette Rodríguez, Director of Hispanic Marketing for Innova Ideas & Services, will be a featured presenter at the 14th Annual Hispanic Marketing Midwest Conference on June 16 at the Saint Paul RiverCentre, St. Paul, Minn.

Rodríguez will present an overview of available tools and what’s next in social media as it relates to Hispanic consumers. Her presentation, “What’s Next in Hispanic Social Networks – Mergers, Features and ROI,” will offer attendees a primer on how social media can help brands leverage customer communications, brand exposure, website traffic and brand SEO. This fact-filled presentation will sort through popular and emerging social media channels, provide paths toward achieving ROI for brands and offer realistic applications for the Latino market.

Rodríguez shares center stage with Dolores Kunda, president and CEO of Lápiz of Chicago; Martin Cerda, research director for Encuesta, Inc. of Miami; Jim Legg, executive vice president of client services for The San José Group of Chicago; Carlos García, president and CEO of García Research Associates of Burbank, Calif.; and David Kristal, CEO of Augeo Affinity Marketing of St. Paul, Minn.

As Director of Hispanic Marketing, Rodríguez is responsible for identifying opportunities and developing strategies for one of the fastest-growing demographics in the U.S. Beth Cross, President of Innova Ideas & Services, said “Nannette has proven time and again to have a rich understanding of the unique needs of the Hispanic consumer. Her experience and insight have helped put Innova at the forefront of the industry, especially in terms of multicultural marketing.”

U.S. Hispanic buying power is expected to top $1.2 trillion in 2011, according to the U.S. Census Bureau. The Hispanic Marketing Midwest Conference is the region’s premier gathering of Hispanic marketing experts. By showcasing proven ways to build brands in our nation’s Hispanic economy, conference organizers promise attendees will leave with information, strategies and proven techniques to help reach U.S. Hispanic consumers.

The 14th Annual Hispanic Marketing Midwest Conference is presented by Aguilar Productions, a St. Paul-based production company focused on U.S. multicultural markets. Aguilar Productions produces conferences, seminars, workshops and special events targeting the Hispanic, Asian-American, African-American, Emerging African and LGBT markets.

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About Innova
Innova Ideas & Services is one of Iowa’s top marketing and creative services agencies in number of employees and earnings. With offices in Des Moines and Ames, Innova provides strategic marketing, public relations, graphic design, Web design, copywriting and event management. Innova’s clients cross the nation and virtually all business sectors, including education, finance, health care, manufacturing and not-for-profit organizations. Additional information is available at www.innovaideasandservices.com.

CONTACT:
Scott Stuart
515.697.7226
scott.stuart@sigler.com
www.innovaideasandservices.com